June 2010

Marketers Get Their Due at AAM Conference

From WebCPA

If there’s one thing I learned from attending the Association for Accounting Marketing Summit this year, it’s that marketers don’t have an easy job.

And that the AAM-MAAs, the association’s Marketing Achievement Awards — despite their focus on accounting marketing projects — are really like the Oscars.

From navigating firm politics, to getting the attention of partners, to making sure their budgets aren’t cut, those in marketing are stirring many pots at once, and some are even on stoves they don’t own.

Read more.

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