May 2010

Majority of Americans Believe Accounting Firms

From WebCPA.com.

Trust in financial institutions has been severely eroded by the financial crisis, but a new survey has found that the majority of Americans find statements by spokespeople from accounting firms believable.

Majorities of Americans find statements by spokespersons from accounting firms (62 percent), banks (57 percent), and investment firms (52 percent) somewhat believable, according to a Harris Poll survey of 2,755 U.S. adults, who were surveyed online between April 12 and 19 by Harris Interactive.

On the other hand, almost two-thirds of Americans (64 percent) say they find statements made by a spokesperson from a credit card company not at all believable. Majorities say the same about statements made by spokespersons for both government agencies that regulate financial institutions (53 percent) and mortgage companies (51 percent).

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