Stuart Baum

Director of Marketing 

Stuart Baum is the Director of Marketing at Blackman Kallick. Prior to joining the firm, Stuart provided marketing consulting to a wide variety of service and product companies, mainly in the business-to-business space. Before that, he was Senior Writer–Asia Pacific for Saatchi & Saatchi, serving on Saatchi’s Worldwide Business Development Team.

Stuart specializes in branding and repositioning efforts, product and services launches, customer acquisition campaigns, and Marketing Mapping (i.e. aligning marketing to growth strategies and WIGs.) At Blackman, he manages the marketing team, works directly with niche leaders on go-to-market plans, assures that marketing supports key business goals, and strives to increase the firm’s marketing discipline. He also runs training classes on marketing and networking.

During his 20 plus years in Marketing, Stuart has played key roles in some of the country’s most successful new business and program launches. He has worked with US companies entering foreign markets, as well as foreign businesses looking to gain a foothold in the United States.

Stuart is an active member of the following organizations: Chicagoland Chamber of Commerce; where he serves on their Middle Market committee, Association for Accounting Marketing, the HLB US Marketing Group, and Hyde Park Angels. He is also the Regional Commissioner for American Youth Soccer Organization (AYSO) Region 423 on Chicago's South Side.  Stuart received his B.A. from Vassar College in English/Psychology and later studied at the School of Visual Arts, NYC.

StuartStories.com, his children’s stories and writing activities site, is one of the most visited children’s writing sites on the Web and is a resource for numerous elementary and ESL schools. If you have children ages 4-14, please take a look.
 

News about Stuart

• Baum Provides "Tips for Busy Season Marketing"