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Article Author:

Recognize and Celebrate Cumulative Giving

Nonprofit organizations looking to expand their planned-giving prospects or simply boost contributions should not underestimate the power of cumulative giving.

At a time when resources are stretched, organizations often focus their development efforts on major donors. Cumulative giving over time is a key metric to measuring donor relationships. Over the years, non-major donors may receive thank you letters, literature about your organization, appeals for various campaigns, or invitations to events, but has your organization developed a relationship with these donors?

A donor who has contributed $50 a year to your organization’s annual fund for the past 30 years, for a total of $1,500, may easily be overlooked. When you multiply that contribution by 10,000 donors, that equates to $500,000 per year in revenue or $15 million over a 30-year period.

Organizations should take the time to get to know their non-major repeat donors. Acknowledging cumulative giving and thanking donors for their years of giving could have a significant impact on the organization by increasing revenue and improving donor relationships. These donors will not only appreciate the individual attention and acknowledgment, but building relationships with these donors could improve your organization’s planned-giving efforts.

For further information please contact Toni Diprizio, Partner, at tdiprizio@BlackmanKallick.com or 312-980-3227 or your Blackman Kallick representative.

This publication is part of Blackman Kallick’s marketing of professional services, and is not written tax advice directed at the specific facts and circumstances of any person and/or entity. Contents of this publication are of a general nature, and you should not act on this information without obtaining professional advice from your business advisor that is appropriately tailored to your individual needs and circumstances. This written advice is not intended or written to be used, and cannot be used by any taxpayer, for the purpose of avoiding penalties that may be imposed under the Internal Revenue Code.