Keep Baby Boomer Volunteers Challenged

Posted in Not-for-Profit Edge November 2008

Keywords: not-for-profit, volunteers

Smart not-for-profits are putting some findings of a federal study on retaining baby boomer volunteers into action. The "Keeping Baby Boomers Volunteering" study, published by the Corporation for National and Community Service (CNCS), spotted some interesting patterns:

  • Baby boomer volunteers who engage in professional activities—such as managing people or projects—are the most likely to continue volunteering the following year.
  • Activities with the next highest volunteer retention rates are music or some other type of performance, followed by tutoring, mentoring or coaching.
  • Volunteers who engage in general labor (e.g., answering phones, putting stamps on envelopes or supplying transportation) drop out of volunteering more often with only 55.6% continuing to volunteer the next year.

CNCS, which oversees AmeriCorps, Senior Corps and other domestic service and volunteering programs, says its 2007 study is the first publication to track baby boomer volunteering among a large sample. Serious about enticing baby boomers to volunteer their time, the agency has set a national target of 28.8 million baby boomer volunteers by 2010. Don't let your organization miss out on this large and willing volunteer pool.

Questions?
Contact Gen Burns at 312-980-2910.

This publication is part of Blackman Kallick’s marketing of professional services, and is not written tax advice directed at the specific facts and circumstances of any person and/or entity. Contents of this publication are of a general nature, and you should not act on this information without obtaining professional advice from your business advisor that is appropriately tailored to your individual needs and circumstances. This written advice is not intended or written to be used, and cannot be used by any taxpayer, for the purpose of avoiding penalties that may be imposed under the Internal Revenue Code.


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This publication is part of Blackman Kallick’s marketing of professional services, and is not written tax advice directed at the specific facts and circumstances of any person and/or entity. Contents of this publication are of a general nature, and you should not act on this information without obtaining professional advice from your business advisor that is appropriately tailored to your individual needs and circumstances. This written advice is not intended or written to be used, and cannot be used by any taxpayer, for the purpose of avoiding penalties that may be imposed under the Internal Revenue Code.